90-Day SEO & GEO Strategy
behmn.com · AI Workforce Transformation Platform · Miami, FL
Target Keywords
43
Across 4 intent clusters
Total Tasks
58
Across 3 phases
Content Pieces
21
Blogs + landing pages
GEO Prompts
31
AI engine visibility targets
Phase 1 · Days 1–30
Technical Foundation
Wk 1–4 · Technical SEO, Keywords, On-Page
21 tasks · Fix sitemap, robots.txt, GSC, schema, core service pages
Phase 2 · Days 31–60
GEO & Authority Building
Wk 5–8 · GEO pages, blogs, entity authority
22 tasks · GEO pages, 10 blogs, LinkedIn, entity authority
Phase 3 · Days 61–90
Conversion & Scale
Wk 9–12 · CRO, comparison pages, funnel
15 tasks · ROI calculator, comparison pages, AI testing
SEO Health Tracker
Technical SEO0%
On-Page Optimization0%
Core Service Pages0%
Blog Content Cluster0%
GEO / AI Visibility0%
Authority & Backlinks0%
🎯 HMN's Core SEO Differentiator
01
Own "human side of AI adoption" — zero competition
No one else in the market owns this angle
02
Create 6 core service pages before any blog work
Ready-to-buy traffic arrives here, not on the blog
03
Build the Adapt Engine as a platform category
"AI Transformation Platform" — define the category
04
Comparison pages vs McKinsey/BCG — decision-stage traffic
High buyer intent, converts well · ⚠️ Requires client approval before publishing
⚡ Quick Wins (Week 1–2)
01
Create sitemap.xml and submit to GSC immediately
Currently blocking proper indexation
02
Create robots.txt — currently missing from site
Google crawler is navigating blind
03
Add FAQ schema to homepage and all service pages
Boosts AI Overview and voice search instantly
04
Fix mobile page speed — /solutions is 42/100 on mobile
Core Web Vitals failing = ranking penalty
Task Board
58 tasks across 3 phases — click any card for full details & action steps
Keyword Research
43 target keywords mapped to intent, difficulty, and target page
Keyword Tracker
| ★ | Keyword | Intent | KD | Vol/mo | CPC | Target Page | Phase |
|---|
Blog Content Plan
21 SEO-researched blog posts organized into 4 topic clusters — structured for both Google rankings and AI engine citations
Content Calendar
Week-by-week execution timeline across all 12 weeks
GEO Prompt Library
31 exact AI queries — these are the prompts we're optimizing behmn.com to appear in across ChatGPT, Perplexity, Google AI, and Bing Copilot
GEO Strategy
Generative Engine Optimization — getting HMN cited by AI tools as the authority on AI workforce transformation
🤖 AI Engine Targets
01
ChatGPT / GPT-4o Search
Needs structured FAQ + answer pages + entity presence
02
Perplexity AI
Indexes well-sourced blogs. Need citations to MIT, McKinsey data
03
Google AI Overviews
FAQ schema + E-E-A-T signals + structured content
04
Bing Copilot
Bing Webmaster Tools + Bing Places listing required
🏛️ Entity Authority (Critical)
01
LinkedIn Company Page
3–4 founder posts/week; AI engines index LinkedIn heavily
02
Bing Places for Business
Bing Copilot uses this to verify company entity
03
Guest posts on high-DA publications
HR Dive, VentureBeat AI, Fast Company — builds citation authority
04
Wikipedia / Wikidata entry (Phase 3)
When enough external references exist
ℹ️
Crunchbase, G2, Clutch — client discretion. Discuss with client before listing on these platforms.
📄 GEO Content Formats
01
Direct answer pages (Q&A format)
"What is AI transformation?" → 500-word answer page
02
Statistic-heavy content with sources
Cite MIT, McKinsey, BCG, Deloitte data — AI models trust it
03
FAQ schema on every page
JSON-LD FAQPage markup — directly feeds AI Overviews
04
Named methodologies (GLUE, Adaptability Index)
Branded terms = zero competition in AI engine results
05
Comparison pages vs McKinsey/BCG
⚠️ High-intent decision-stage traffic — requires client approval before publishing
📊 GEO KPIs — Target Dates
01
Google AI Overview for "what is AI transformation"
Target: Day 60
02
Perplexity cites HMN for "AI readiness assessment"
Target: Day 75
03
ChatGPT mentions behmn for "human side of AI adoption"
Target: Day 90
04
LinkedIn + Bing Places entity verified by AI engines
Target: Day 45
05
Named in "alternatives to McKinsey AI consulting" results
Target: Day 75 — requires client approval on comparison content
🔑 3 Topic Clusters = GEO Authority
C1
AI Transformation
What is it → Strategy → Framework → ROI → Examples
C2
AI Adoption & Readiness
Assessment → Maturity model → Why it fails → Skills gap
C3
AI Workforce & Upskilling
Training → Upskilling → Future of work → Shadow AI
C4
Comparison / Decision Stage
HMN vs McKinsey → AI Platform vs Consulting → Frameworks
SEO Execution Checklist
Click items to check off — progress updates automatically
Overall Completion0%
0 of 40 items completed